BALLOON FRAME - MoMA PS1 YAP
Long Island City, NY
Invited Competition Finalist
January, 2014






Designers: Jackilin Hah Bloom, Florencia Pita
Project Team: Kyle Branchesi,Tristan Brasseur, Emily Chen, Christina HyunKyung Cho, Adrian Cortez, Shane Griffin, Pil Sun Ham, Ida Hammarlund, Smita Lukose, Rachael McCall, Edwin Nourian, Kyle Onaga, David Ramirez, Mark A. Santa Ines, Marie-Sophie Starlinger, Freesia Torres, Asli Tusavul, Florencia Vetcher, Ruby Wu
Visualization: Axel Friedman
Video: Kimberly Daul
Music: Konsonant - Andrew Gross
Large Model Fabrication: Alley 36 Collaborative - Vincent Pocsik, Brandon Vickers
Structural Engineer: Burro Happold - Filbert Apaney, Ron Elad, Greg Otto


Balloon Frame is a space of delineated planes that outline the shape of a familiar, yet unrecognizable form. The project aims to echo contemporary pop culture, local street art and the vivid perceptual experiences of watching parade balloons. Our proposal is made up of ten intersecting vertical planes which are contoured along its outer edge and inner voids. It is simultaneously an open and continuous space as it is a series of “frames” and doorways that act as a backdrop for PS1’s summer weekend events and as a destination for everyday play. Each plane is surfaced with a vivid color rendition of an inflated and voluptuous three-dimensional form, challenging one’s perception of materiality while creating an immersive experience. The planes are the last iteration of a back and forth process where detailed and figural two-dimensional geometry is used to generate a balloon-like three-dimensional form. Horizontally the form is sliced at 18” above the ground to generate seating platforms, while the contours on the ground reflect what would be the shadow of the planes during a late afternoon in June. Balloon Frame looks to synthesize contemporary fabrication techniques with basic but innovative materials. In the same spirit of “balloon frame” construction that was developed to speedily construct lightweight framing to be lifted into place, Balloon Frame is prefabricated into large components and assembled on site. The color and graphic texture is printed on removable and recyclable vinyl which is then applied onto honeycomb torsion panels which can be re-used by industries such as door manufacturers and furniture fabricators. Structural steel is embedded within the honeycomb panels wherever the planes intersect as columns. The crisscross nature of the vertical planes describes the volume in its entirety, becoming a skeleton of a balloon-like form.